In the lead-up to Christmas, road users are encouraged to be alert to a new safety campaign that has been launched by police and the NZ Transport Agency.
“Too many people are dying on our roads, and we want to support our agencies in getting the message out to drivers and riders to be safe,” says police minister, Stuart Nash.
“Everyone using the road needs to take responsibility. It is up to all of us to drive to the conditions and to not treat the speed limit as a suggestion. Everybody needs to pay attention to what they are doing and when you are socialising over summer, do not drink and drive.”
Police and the NZTA have kicked off the summer season with their annual impairment prevention operation, which will be followed by a police social media campaign focussing on the four main contributors of trauma on our roads. These are people not wearing seatbelts, driving too fast for the conditions, driving drunk, drugged or tired and being distracted by things like cell phones.
Associate Minister of Transport, Julie Anne Genter, says reducing the number of deaths and serious accidents on our roads is her top priority as the associate minister of transport.
“These crashes impact families and communities across New Zealand,’’ she says.
“I don’t want to see more people facing the festive season without their loved ones. Police will be out on the roads working hard to keep everyone safe, but they can’t do it alone. We all need to be responsible every time we get behind the wheel.”
Mr Nash and Ms Genter say the summer campaign has a simple and clear message — drive safely.