Tania Smith, bidr general manager

New Zealand’s virtual saleyard

by Ann van Engelen

Farmers buying and selling Angus cattle in New Zealand have a new trading option as AngusPure NZ has signed on for dedicated monthly sales with the online trading platform that is New Zealand’s virtual sale yard — bidr.

Bidr will host and coordinate sales of AngusPure qualifying cattle at 7.30pm on the first Tuesday of every month, starting April 7. These sales will be exclusively for cattle tagged with an AngusPure source and trace tag, and for clients of the AngusPure partner studs.

“The new relationship between the two companies makes sense for both,” says bidr general manager Tania Smith.

“We each have a strong point of difference and are driven by our commitment to making positive change for farmers. Online trading will be effective for farmer suppliers within AngusPure, giving them a dedicated, efficient focal point for stock transactions. A monthly bidr AngusPure sale is a ‘one-stop’ for farmers seeking to trade. While for other AngusPure farmers, it will provide an immediate, simple gauge of the market.

AngusPure partner and director Guy Sargent says the association with bidr will substantially benefit AngusPure beef suppliers and their cattle stock.

“We are excited to be involved with bidr as we know that the online ‘farm to farm’ sale platform reduces the environmental footprint of AngusPure beef through decreased trucking. Spending less time on trucks also creates a more stress-free environment for cattle, which lowers the pH in beef and flows on to a better eating experience for the end consumer.”

Animals traded via bidr do not leave the farm until the farmer is happy with the price offered.