The new Four Square supermarket in Darfield

Hi-tech supermarket

by Mike Isle

Darfield’s new Four Square supermarket is one of the most high-tech in the country, and it will open its doors to the public today.

It is the first to roll-out new ESL (electronic shelf labels), LED lighting and two self-checkouts for tech-savvy customers.

The new build kicked off in December last year, and just nine months later is ready to welcome its first customers. At 1,200 square metres, the new store is twice the size of the previous supermarket and has more than 70 car parks located right outside.

Four Square Group Manager (South Island) Steve Alexander said, “It’s quite remarkable to see the transformation of the Four Square brand, but the one thing that hasn’t changed in our 95 years is our commitment to providing customers with quality products and exceptional community service, of which we are all extremely proud.”

Four Square Darfield is no exception with local family ties going back three generations, he said.

Store owners Kelvin and Delwyn Taege say the business has been in their family for more than 39 years, and they are excited to begin their next chapter in a ‘brand new’ modern store.

“While it’s sad to see the old building and a lot of history go, we know the community is going to absolutely love this new full-service store,” Kelvin said.

“I think they will particularly enjoy the ease of the new self-checkouts when they need to pop in for a few fresh products, or even a hot meal on the go.

These are in addition to the regular checkout stations.”

“We’ll still have the same, friendly team of wonderful staff from the previous store, with a number of new smiling faces to help customers find what they’re after and provide any help required getting to know the new self-checkouts and store layout.”