Showing entrepreneurial flair
by Mike Isle
Three Darfield High School students were among those singled out for recognition at this month’s Young Enterprise Scheme (YES) Market, hosted by Ara Institute of Canterbury.
YES sees senior secondary school-age entrepreneurs set up and run real businesses during the course of a year.
Georgia Mitchell, a year 13 student from Darfield High School, is the CEO of NZ Happy.
“We’ve created a Mental Health Cookbook, which is a combination of New Zealand recipes, stories, tips and quotes, and our aim is to raise awareness around mental health and make it more comfortable to talk about. Even Jacinda Ardern has given us a recipe, which is pretty exciting,” she said.
Each cookbook will sell for $15, with 20% of profits going towards the Mental Health Foundation.
For the next three months, Georgia with her business partners Alicia Duncan and Cleo Searle will be working on their marketing campaigns, sales and producing an annual review.
The top six teams to emerge from the Canterbury competition go on to compete at the regional finals in October, facing a panel of judges and a large audience. The stakes are high for the students who have their eyes on the prize. YES funds the competition with a national prize pool of more than $25,000, as well as regional awards, cash prizes and tertiary scholarships. Regionally Ara will be sponsoring several excellence awards, as well as prizes for the winning team and the runners up.