Last year’s tourism summit attracted 60 businesses — the council is hoping for even more this year

Move to attract visitors to Selwyn

by Mike Isle

The Selwyn District Council is on a concerted drive to attract more visitors to the district and it is asking some of our top influencers to help do it.

New Zealand attracts half a million tourists every year from China alone and tourism expenditure in Selwyn last year was up 14 per cent on the previous year. Even so, the council believes the district can do better and is mounting its second Selwyn Tourist Summit.

The one-day event in late June, with the date and venue still to be announced, will bring together business owners, invited speakers, and tourist operators for a series of workshops.

Council community relations manager Denise Kidd said the summit provides an opportunity for businesses to upskill, network and hear from high-quality, practical speakers with a focus on the specific tourism factors in the region.

“Last year we had 60 businesses involved in the summit, and they were very positive and encouraging and seeing it return. We’re hoping to expand this year, inviting more businesses to attend. We see opportunities for a whole range of businesses that haven’t traditionally been considered part of the sector but support it, to take part.