New Izone business begins operations

by Kent Caddick

Pure Nutrition Ltd, a joint venture company formed by Ausnutria and Westland Milk Products, has commenced operation in the Izone business hub near Rolleston.

Pure Nutrition Ltd (PNL) is a stand-alone blending and canning company, which will can milk powders and other nutritional products sourced from Westland for Ausnutria and other customers.

The company was established through an initial investment by Ausnutria of $4.5 million cash, and the transfer to Pure Nutrition of land owned by Westland at its Rolleston site, which had a value of $3 million. Ownership is 60% Ausnutria and 40% Westland Milk Products.

Pure Nutrition general manager, Terry Wu, said the Rolleston plant has received all of its certifications from New Zealand’s Ministry for Primary Industries and can now export non-infant formula to every country.

“Chinese registration for infant formula is pending and expected to be completed soon,” Mr Wu said.

“The factory opened with 24 staff, which is likely to expand, especially once we start processing for Ausnutria’s China market.

“The plant is capable of canning 30,000 tonnes of nutritional product per year, when running at full capacity.”

Ausnutria chairman, Weibin Yan, said the formation of the joint venture is an important milestone for Ausnutria and part of Ausnutria’s global expansion plan to access premium milk supply throughout the world.

“Pure Nutrition will be primarily responsible for the production of the Puredo series of products for Ausnutria, with the vision of building Puredo as one of the best formula milk powder brands originating from New Zealand.”

Westland chief executive, Toni Brendish, said the joint venture relationship was an important part of the partnership between Ausnutria and Westland.