Hororata business backs trust

by Kent Caddick

Local Hororata business, Prime Smoke, has become a strategic partner of the Hororata Community Trust (HCT).

The HCT was registered as a charitable trust in August 2011 with the purpose to help rebuild and promote the community following the September 2010 and 2011 earthquakes.

The Hororata Highland Games was established as the main fundraising focus for the HCT and Prime Smoke was the primary partner of the inaugural games in 2011 and has supported the event in various ways since then.

Prime Foods managing director Henry Studholme said they have supported the games since their inception.

“We can see the wide reaching benefits of this event for our community. As the games has become more established the trust has evolved and it now supports the community in a number of other areas.

“While we get great exposure for our products through the games, we see our increased investment in the trust as a way to help have a positive impact in our community.”

Prime Smoke sponsors the band arena at the Hororata Highland Games and caters the Thank You BBQ at the end of the day, as well as having a stall at the event.

HCT chair Richard Lang said that while they have a number of sponsors who back the games as part of their annual marketing strategy, they also have a number of partners who support other trust activities throughout the year. “Prime Smoke is one of the biggest employers in our community, it is a 100% New Zealand owned business and its support of the games and trust helps us provide the resources to foster and promote the district,” Mr Lang said. 

“We are very grateful to all the businesses who partner the games and trust, what we do simply would not be possible without their support. We urge people in the community to take notice of those companies who are giving back and recognise them for this.”

Mr Lang said there are several partnership opportunities with the Hororata Highland Games this year.

Businesses and individuals who want to support the games should visit the website, hororatahighlandgames.org.nz.